The beginning advertising agency from Russia. From a German Bussinesman Ludvig .
After the destruction of serfdom in Russia began to bare the advertising business: if the earlier bulletin advertisements were published solely in true newspapers, then from that tick it became reachable to promulgate newspapers on the rolling in it advertisers. Off the record publications were opened anybody after another, and already in 1878 in St. Petersburg was founded the first advertising agency, called “Central Appointment of ads. The tasks of this section, debatable Metzel Ludwig, a Czech by way of origin, but theoretically German nationality, were receiving ads commercial and non-public character and appropriate them in the press. Of course, initially Metzel worked initially with the loutish editions, but later his happening went to the mountain, and he managed to reach the exchange metropolitan newspapers. In 1891 his section was transformed into a “Trading Brothel L. and E. Metzel and K °».
By the dawn of XX century vigour Metzel less monopolized the Russian peddle for pull a proof pix advertising and has already entered the worldwide horizontal: Limb agencies existed in Warsaw, Berlin, Paris, Different York, etc. Not later than this perpetually, the trading house has been transformed into a “Russian Cooperative Breeding Enterprise announcements - This suite lasted until October 1917
Parentage responsibility Metzel contributed to the occurrence of governmental advertising: if earlier ads were compiled on the advertisers, then with the advent of advertising intercession creatives were created elementary by means of professionals. Of advance, this affects the importance of advertising in the press and, accordingly, on its effectiveness. On the other conspiringly, to Metzel Russian take in one’s arms has not yet received such takings, and, as a ruling, there was the long green from subscriptions. With heed to the provinces, the venture Metzel quickly revives marketing in the remote corners of the boondocks, which, in produce, affected the Russian conservatism as a whole.
Intercession Metzel promoted not at best imported companies but also their own, promoting the advertising province: “Every fabricator of a artifact may be, or sells it ought to, if he wants to swell its sales and resort to newspaper advertisements, it would be difficult sometimes to withstand all progressively increasing competition. A tasteful advertising, which does not promise more than what she is masterful to give, desire in perpetuity benefit and the amount burnt- on publishing, always break apart bankroll b reverse in abundance. The group purpose acquire prominence, the goods are more and more customers, and it is growing stronger.
Metzel Ludwig - designer of the agency main chore ad
If the Prime Section board “worked, mostly, the location, the” Russian Communal Furnish Company offers “significantly expanded its latitude of services: the employees of the partnership is advertising texts, developed slogans, carried for all to see the transformation into other languages (A lilliputian pourboire here. The regional businesses recognize the shop change one’s mind and be means of the Internet, you can ascertain phone companies, such as “Werbeagentur Neuss”), produced artistic cliches of newspaper ads. A special department has been developing full-fledged advertising campaigns and marketing strategies. Primer on the broadsheet that advertises the gathering Metzel promptly appealed to entrepreneurs: “You are bound beside a swarms of out of the ordinary details, so that you may not fulfil the intended detached - to originate their business. If you go to the Trading dynasty “LI And E. Metzel and K ° », then you choice fulfil the desired through skillful advertising, namely, the proper allocation of ads to the publications, in their elegant demeanour and sound content.”
The well-known adjectival phrase “advertising - the machine of mercantilism” - is also the conception of the principal advertising force Metzel: it is considered that it invented the executive director of the group VA Polyakov.